Here I was searching far and wide for a purple lipstick that was flattering, good for any occasion and had staying power, when it was right under my nose the whole time! Threw out so many lipsticks to make room for this one, and bought two back-ups too. Best. Lipstick. Ever. THANK YOU ELF

I can't believe these are like $6 they go on easy , the colours are true to shade . Yes you'll need to reapply after a while, but I've tried some expensive over $40 lippies that don't last as well as this one or have as much pigment. I'd love to get a few more colours

Leaves my lips feeling hydrated and not cracking or dry at all, like other lipsticks can do. Did have to reapply after a few hours. But super happy with the colour and feel!