The best in beauty: Find out why our award-winning makeup, skincare & tools rack up all the accolades.
Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.