Mascara help create bolder eye lashes for a dramatic makeup style. The best eye makeup products are always vegan and cruelty-free, like our variety of clear and coloured mascaras. Shop the best-selling Waterproof Lengthening & Volumizing Mascara for $9 to give your eyes full, thicker looking lashes that last. To achieve a more natural, healthier shine on both your brows and eyelashes, use our $6 Clear Brow & Lash Mascara. Define your eyes with added length when you try the Lash Extending Mascara for $9. It features a unique formula enriched with vitamins and algae extracts to condition your lashes. How to apply mascara: if you want, you can start by curling your lashes with an eyelash curler; remove any excess product from the wand using the rim of the mascara tube; apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes; reapply a second coat if desired. Explore our wide selection of straight and curved mascara brush styles for lashes enhanced with precision. You can count on e.l.f. Cosmetics Australia for cruelty-free, vegan mascara that provides a professional look at an affordable price.