E.L.F. WAS FOUNDED IN 2004 WITH A SIMPLE MISSION:
make luxurious, high-quality beauty products available to everyone.
At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients.
Our products are designed to let your inner beauty shine through.
Our vision is to empower and educate women to play in innovation without sacrificing their budget.
WE BELIEVE IN LUXURY FOR ALL
Innovative products. Affordable prices. Inspired by YOU.
WE LOVE BEAUTY
We hustle hard to get the latest trends into your makeup bag at irresistible price-points so every beauty enthusiast can play beautifully.
We love reading your product reviews because it helps us understand what products you think are awesome, what to tweak, and what you want next.
WE BELIEVE YOU DESERVE MORE
To express yourself more without breaking the bank. You’re our stars and we love seeing how you give our products life with your imagination.