E.L.F. WAS FOUNDED IN 2004 WITH A SIMPLE MISSION:
make luxurious, high-quality beauty products available to everyone.
At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through. Our vision is to empower and educate women to play in innovation without sacrificing their budget. We offer a complete line of makeup and professional tools – all at an extreme value price!
High quality cosmetics at affordable prices.