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      Holy Hydration! Gel-Yeah Moisturizer Holy Hydration! Gel-Yeah Moisturizer
      Holy Hydration! Gel-Yeah Moisturizer
      Rated 5.0 out of 5
      Based on 1 review
      $28.00
      Power Grip Jumbo primer Power Grip Jumbo primerSold Out
      Power Grip Jumbo primer
      Rated 5.0 out of 5
      Based on 3 reviews
      $49.00
      Sheer For It Blush Tint - Buildable Stain For Lips + Cheek Sheer For It Blush Tint - Buildable Stain For Lips + Cheek
      Sheer For It Blush Tint - Buildable Stain For Lips + Cheek
      Rated 5.0 out of 5
      Based on 7 reviews
      $16.00
      Stain & Tint Blending Brush Stain & Tint Blending Brush
      Stain & Tint Blending Brush
      Rated 5.0 out of 5
      Based on 1 review
      $18.00
      Holy Hydration! Clean Freak Daily Cleanser Holy Hydration! Clean Freak Daily Cleanser
      Holy Hydration! Clean Freak Daily Cleanser
      Rated 5.0 out of 5
      Based on 2 reviews
      $20.00
      Youth Boosting Advanced Night Retinoid Serum Youth Boosting Advanced Night Retinoid Serum
      Youth Boosting Advanced Night Retinoid Serum
      Rated 5.0 out of 5
      Based on 1 review
      $48.00
      New Shades! No Budge Retractable Liner New Shades! No Budge Retractable Liner
      New Shades! No Budge Retractable Liner
      Rated 4.7 out of 5
      Based on 32 reviews
      $10.00
      New shades! H20 Proof Eyeliner Pen New shades! H20 Proof Eyeliner Pen
      New shades! H20 Proof Eyeliner Pen
      Rated 4.4 out of 5
      Based on 7 reviews
      $24.00
      Glow Reviver Melting Lip Balm Glow Reviver Melting Lip Balm
      Glow Reviver Melting Lip Balm
      Rated 5.0 out of 5
      Based on 2 reviews
      $20.00
      Incredi-curl Curling Mascara Incredi-curl Curling Mascara
      Incredi-curl Curling Mascara
      Rated 5.0 out of 5
      Based on 4 reviews
      $20.00
      Plz Clarify Facial Oil Plz Clarify Facial Oil
      Plz Clarify Facial Oil
      Rated 5.0 out of 5
      Based on 1 review
      $40.00
      Bright Icon Vitamin C + E + Ferulic Serum Bright Icon Vitamin C + E + Ferulic Serum
      Bright Icon Vitamin C + E + Ferulic Serum
      Rated 4.5 out of 5
      Based on 2 reviews
      $44.00

      For the latest trends and stylish make up try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

      In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colours that are in for the season or update yourย makeup tool collectionย with our luxurious and professional newย brushes.

      Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when youโ€™re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.