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Holy Hydration! Gel-Yeah Moisturizer

Rated 5.0 out of 5

Based on 1 review

$28.00

Jumbo Power Grip Primer

Rated 5.0 out of 5

Based on 1 review

$49.00

Sheer For It Blush Tint

Rated 5.0 out of 5

Based on 3 reviews

$16.00

Holy Hydration! Clean Freak Daily Cleanser

$20.00

Youth Boosting Advanced Night Retinoid Serum

$48.00

New Shades! No Budge Retractable Liner

Rated 4.7 out of 5

Based on 26 reviews

$10.00

New shades! H20 Proof Eyeliner Pen

Rated 4.4 out of 5

Based on 7 reviews

$24.00

Glow Reviver Melting Lip Balm

Rated 5.0 out of 5

Based on 2 reviews

$20.00

Incredi-Curl Mascara

Rated 5.0 out of 5

Based on 3 reviews

$20.00

Bright Icon Vitamin C + E + Ferulic Serum

Rated 5.0 out of 5

Based on 1 review

$44.00

For the latest trends and stylish make up try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colours that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.