This product definitely does hold your brows, but I feel it is more suited to those who have fuller brows rather than someone like me who has sparse brows which require filling in. I’ve tried it a few times now and found it does remain a little and ever so slightly sticky, as said it definitely does hold the brows in place. What I did find is using it whilst grooming my sparse, mature brows helped to hold them in place which assisted the process. Recommended if you have lovely fuller brows, not for those of us with 80’s over plucked, fine brows.